Currently, your social media posts or websites, in addition to sharing valuable information, must motivate your followers with the well-known call to action (CTA), which is a tool whose purpose is to get whoever is reading your post to do the immediate action you decide, may be to buy some product, redirect them to another website or simply continue reading more content within your page or social network. 

The evolution of web portals and digital marketing has made social networks offer a wide variety of formats for CTAs, from buttons in publications or at the foot of a website to direct links in stories or videos in real-time. In addition, they also allow the possibility of measuring the results of the use of call to action in real-time, to know precisely what works for your organization, goals, objectives, and results in the long, medium or short term. 

In this blog, you can have a guide that will be useful to better understand the functionalities offered by this great tool; it is important to know that your publication should make clear to your potential customers what you are offering, why it is valuable to them and why they should act right now.

1. Nail the interests of your audience.

The best action to start creating an excellent call to action (CTA) is to research, find out everything you need about your audience, their interests, their fears and concerns. One of the best tools for research and study of your audience is social listening and the correct use of creating a buyer persona. 

Get involved in the conversations that are going on around your brand and niche so you can create a more attractive and targeted call to action.

With this covered, it’s time to answer some questions: Who are my customers? How do I want them to perceive me? What information is relevant about them? How can I address them?

2. Correct use of words and language

At the moment of creation for your call to action, the imperative language works very well, that is, the one who directs an order, for example: "Buy now", "Click on", "Subscribe", "Register now". 

It is very important not to use colloquial language continuously in your publication, it is common to find such a tool in most CTAs, and we do not want yours to go unnoticed, make sure to maintain a professional, friendly and persuasive language.

3. Users and followers are your priority

The goal of CTA is to get your readers, followers, or audience to interact by making them feel like you’re talking directly to them. 

The continued use of the pronoun "you" and the possessive adjective "you" can make them feel identified and recognized, and as a result, generate more interactions with your content.