Having a blog within the website is crucial for good SEO and web positioning. But for this, they need to be created with maximum efficiency. So what is the ideal length of a blog or article? How many words to use?
Find the answers to them and more questions on this blog. Discover the different types of length that exist as well as the purpose of each one, and receive recommendations as well as the mistakes you should avoid making in order to publish blogs in the best way.
Find the right size of a post for your blog:
Blog sizes that exist
Depending on the number of words that an article has, it can be classified as short or long. Those with less than 1000 words are normally considered short and those with more than 1000 words are considered long. But within these two large groups there are subdivisions:
Can be divided into three ranges:
100 to 300 words. Short, speed-reading blogs. They usually deal with news or controversial topics aimed at getting comments and sharing on social networks. Widely used in digital marketing campaigns.
300 to 600 words. This is the middle ground between SEO-friendly posts and those that can be shared on social media. But we’ll be talking about this later.
From 750 to 1000 words. This length allows you to create well-detailed posts, without being too long or too short.
1000 or more words. Lengths over 1000 words are already considered as long articles. These types of posts are usually very informative, detailed and useful.
Now, is there an ideal blog lenght?
According to SerpIQ statistics, the ideal lenght of a blog for SEO is 2,450 words, provided that it is useful and has a previous keyword research, research on the topic to be written and a correct structure.
However, as you can see in this graph from Backlinko, the first results in Google have an average of 1,447 words.
Google rewards articles of greater length because it considers that they are more worked and add more value. So, blogs of between 1,000 and 2,500 words are the ones that help the most to increase organic traffic.
Intrinsically, spending more time on the site reading increases the ranking. Also, the longer the text, the more clues search engines have to determine the subject of the publication.
However, there is no single answer. In the end, not everyone works the same, and it all depends on your final goal, the length you need to convey your ideas clearly and the quality you want it to have.
The only truth is that for good SEO the only minimum content requirement is that your blog has at least 300 words. This might interest you: SEO FAQs – All you need to know
According to the different types of blog, there are some better than others in various situations such as the following:
Advantages of a short blog
A short blog is better if:
- You want a post that generates debate
- You want your article to be shared on social networks
- You want an article that is read in its entirety
- You want an article that is easy to remember
The reason: They are more striking, create controversy and persuade the public to share their opinion.
Advantages of a long blog
On the contrary, your best option is a long blog if:
- You want a post that has all the information in depth
- You want the reader to spend minutes reading
- You want to create a guide for your followers
- You want to give the impression that you are an expert on your subject
- You want to give credibility
- You want your article to be “scanned” rather than read, that is, to take a quick look at everything it contains
The advantage of long posts is that they are more valued by search engines and, if you create them correctly, they will help you to position yourself better in the search engine and gain more readers.
3 Mistakes to avoid
Knowing the advantages of each blog length, I also share some mistakes that you should avoid if you want your site to position itself correctly:
- Keyword Stuffing: Avoid forcibly lengthening your short blogs by filling in keywords or junk content. This only generates a penalty from Google. If you are going to use a lot of keywords, a long blog is better.
- Errors and bad writing: No matter how short or long your blog is, these aspects automatically cause the user to reject the content and leave it immediately, affecting your image. So check twice before posting!
- Promotion on social networks: Here, the shorter the content, the better. So, instead of trying to post all the information of a blog, better create an image or a small post that persuades and invites you to visit your blog and generate interest in clicking on your link.
Finally, I leave you 3 aspects to take into account when creating your blogs so that they are published in the most optimized way:
1.- Define your objective: Before you start writing and thinking about how long the post will be, first think about the final objective of this post. With all the information you will get from this blog, you can think about where you want to go with your articles and with it, choose the ideal length.
2.- Establish a range of lengths to use according to the type of publication you offer: Not all of your blogs are going to have the same number of words, but it is important to stay within a range to preserve tone and essence.
3.- Get backlinks: An option not to put more information on a blog and be concise, is to get backlinks, that is, add links to concepts to which your readers can be redirected in case they want to know more about that concept . This is also part of the strategy, since you have to think carefully about how to connect each blog.
As I mentioned several times in this article, there is no ideal length for a blog, you define that! Choose the length that best suits your audience, keeping in mind clear objectives and strategies.
Remember that the most important thing is to know your audience, create interest and offer quality content, rather than quantity. Each blog is unique, from content to style, so finding what works for you is essential.
I hope this article has helped you clarify your doubts about the ideal size of a post! Was it useful to you? Then I invite you to share it with whoever needs it.
Continue reading more about web positioning: