You've probably heard about SEO many times and how all websites should pay attention to it. But behind this concept, there are many things that we must know if what we want is a successful web positioning.
Find the answer to 15 frequently asked questions that we all ask ourselves about SEO at some point and that it is important to know the answer.
SEO (Search Engine Optimization) refers to the set of techniques aimed at improving the positioning of a website in the search results of sites such as Google.
SEO provides you with greater online visibility, showing your page to interested readers who could become customers, and with it sales. So, everything is a chain in which SEO plays a very important initial role.
SEM (Search Engine Marketing) is, for example, the result that appears at the top or side of a page. They are the links that advertisers pay to appear in search engines.
Instead, SEO is completely organic and free, it is based on algorithms. With SEO the results are medium-term but lasting over time. With SEM, the results are immediate but disappear when you stop paying for them.
Likewise, with SEM high knowledge is not required, while with SEO it is.
They are the words that internet users are looking for. These are important as they determine that your website appears if customers are conducting searches related to your services.
Backlinks are the links on a website that take you to another website. For example, if F binds a link from C, C receives a backlink from F.
Link building refers to getting external links directed to the website and is part of the SEO strategy. For example, when you publish a blog, you promote it organically on social networks so that people enter externally.
Also, when people share our links, they are part of the link-building strategy and help to position.
Crawled content refers to the analysis performed by search engines through the content of your website. As they crawl your site, they index the content that will appear in the search engine. So, not all the content will be indexed, only the content that successfully goes through the crawl process.
There is a tool called Google Webmaster Tools that shows you the number of pages that Google has indexed on your website
Too. A blog with optimized articles gives your page constant updating. In this way, Google identifies new URLs and keeps your site relevant, despite the fact that the other sections remain unmovable.
Search engines are ultimately just that, engines, and they specialize in reading text. ALT tags help describe the content of images. Another important function is that, if a page does not load, users can still be there in that image.
No. Like everything else, it is constantly updated, and Google is changing the rules and parameters to consider over time. What works today may be obsolete tomorrow. That is why SEO is something that is worked on and investigated on a daily basis.
The easiest way is to enter your keywords in the search engine and observe the results. Do you appear on the first pages? Then you are doing a good job.
There is also a tool called Woorank that evaluates your website and suggests improvements, in case you want to try it.
Many. Because it is not only about optimizing a single page, it is about taking care that the entire site is oriented to appear in searches and has attractive content of value for the user. Key factors such as keywords, loading time, user experience, code, URLs, images and videos and more are what influence.
This depends a lot on the type of page and the content. The reality is that to go out on Google you only need one day, but to see results, it is something else. For large companies, the results are usually seen in a couple of days, since they are companies that are already positioned. For small companies, to see real results you would have to wait between 1 - 2 months.
This depends on your needs, but if you do, hire real experts. One way to make sure of this is to check that they have previous experience and have basic knowledge of the subject to check if they also work on it.
These objectives are part of a strategic plan. The tip that I can give you is to establish ambitiously but at the same time achievable traffic and conversion results, and define very well the strategies by which resources and time will be invested every day to meet those objectives.
Also, it is important to analyze how your site is now. Are your visitors becoming real prospects? What is the reason they visit you? In this way, you can set goals based on quality.
There are many things that you can implement on your site to optimize it, from the images you use to the keywords. I leave you this article that will surely interest you: How to improve the SEO of my website?
And those were the 15 most frequently asked questions about SEO. I hope this informative article is useful for you to know everything you need to know about SEO and promote your website successfully.
If you have any other questions, you can contact me and I will gladly answer them.