The publication of an article for a blog is decisive for SEO and to position the page among the first places of the search engines. These posts should have certain characteristics: the use of keywords, frequency of publication, and length. Do you know what the ideal length of a blog post is? Continue reading...
Search engines like Google are constantly changing their requirements so that publications are effective and can be positioned in the searches made by users. Before the articles had to have a short length but today it no longer works like this, which can sometimes make the task of writing the contents difficult since a greater number of words have to be used and the information contained in the article must keep the reader interested at all times.
To determine the ideal length of a blog post, there are a few factors that need to be considered:
Before you start writing, define what the purpose of the article is. For social networks, the length of an article is better if it is short but it must be striking and concrete. If, on the other hand, you are looking to provide information on a particular topic in which you offer some research or specific data, it is best to have a longer length. Longer articles are better rated in search engine metrics.
When writing, you should pay attention to the wording, spelling, structure, and content you're offering. The sentences should not be very long but understandable, your article should also have subtitles. This set of factors forces you to have greater writing skills but also guarantees you a larger captive audience. When articles are long but of little value and with errors, Google will penalize you.
Social networks are great allies. These will help you generate more traffic to your site and although the content is different you can not rule it out. The length of a blog article can be long, but in networks, they must be short and attractive; this includes short sentences or pictures. These spaces are perfect for creating promotions or launching a campaign.
Having in mind what you want to write in your article in a concrete way is indispensable because those who have filler information are not liked by readers or search engines. You must give detailed, clear, and concrete information on the topic you want to expose, maintaining clarity and at the same time easy understanding so that readers feel captivated and waiting for your next publication.
SEO is vital to your blog content; because it not only contributes to the positioning of your site and to stay within the favorites of search engines and readers.
To have optimal SEO, the use of keywords is vital, and remember to use the long-tail keywords mentioned above. The ideal length of a blog post in which SEO is optimal is around 2,450 words. But remember, all information should be detailed and valuable.
When writing your articles you must do it thinking about what interests the audience you want to reach to provide them with information that is attractive to them. This also determines the length of your item. In previous articles we have mentioned the importance of including audiovisual material, do not forget to do so.
As you have seen this depends on several factors and in many cases the length is determined by you after having made an analysis of what is ideal for search engines, which platform you are going to target, etc.
But there are parameters for the ideal length of items:
Regardless of the length of a blog post, the essential thing is the quality of the content and who you're targeting. You can find an average number of words that will depend on the variety of articles you want to publish, maintaining an attractive, clear, and authentic format.
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